Social Media Marketing: Facts and Myths

Social media such as Twitter, Facebook, blogging and other conversations can be an important part of your search engine marketing strategy. Search engines, particularly Google want to index news and other fresh content that is generated by these conversations. But like everything else with new or online initiatives, there are facts and myths on how to gain from these practices, especially in business.

One major fact, is the large growth of these audiences. And for that alone, social media marketing should not be ignored. The key is how to deploy it effectively and ensure it's implementation delivers measurable and accountable business benefits.

One major myth is that its all you need and is free, so why would you need anything else? This is the reason that many people join Twitter, but only 10% use it regularly. Or with blogging, thousands will flock to read your posts, and then buy from you.

Social Media + Search Engines = Best Practices

The truth is - content is king with Google and search engines, and social media will help you produce new, good content that Google will then distribute to people who are looking for that content. And when 'found' it becomes a great conduit to the expert who created that content - You!

Also, social media is not all the same. Facebook, Meetup and LinkedIn are better for building lists and groups (fans) while 'Tweeting' is more for instant communication. Each has their own use, and better yet, when linked to other social media and part of an overall inbound marketing strategy which also include search engine optimization.

FoundPages is an expert in social media marketing and how it all ties together, and how to make the best use of it to get the best return on investment for your business. Contact us for a free consultation on how to separate facts from myths, and ROI from hype.