Pay Per Click Advertising
Pay per click advertising, or paid searching, refers to a search marketing strategy based around bidding for keywords and phrases on search engines like Google and Bing. This has virtually replaced phone book advertising for many businesses and can be very successful. The major benefit is that visitors who find your website through search advertising are pre-qualified as they are actively searching for your type of business.
Professional Pay Per Click Management
Proper PPC management involves a number of activities beyond bidding for keywords. Keywords need to be researched for relevancy and popularity, bid limits need to be constantly updated, individual campaigns need to be streamlined for a specific market and audience, and custom landing pages need to be designed to maximize conversion rate.
FP iMarketing builds and maintains complete AdWords based PPC campaigns for business. We are especially adept at using Adwords to generate leads for business to business (B2B).
Third-Party Pay Per Click Management
We know that online advertising can help your business succeed. However, you might not have the time or expertise to devote to building – and regularly maintaining – a successful campaign. Or maybe you’d just like some help from an expert that has been certified by Google and Bing.
A third-party partner like FP iMarketing can save you and your business a lot of time and energy by taking care of your online advertising for you. Read more on Google’s Advertiser Guide to working with third-party partners.