Google Website Optimizer
FoundPages is an authorized Google Website Optimizer (GWO). This is important to you if you use Google Adwords extensively. By testing different versions of landing pages, you'll get better results. It will result in more conversions, at less cost. The Google Website Optimizer tool is a very powerful tool, that requires specialized training and experience to use effectively.
There is some technical skill required in addition to analyzing the results. The tool needs to be configured with your website, and the correct code added to the landing pages and website. Also the A/B testing requires that the experiments are carefully designed. Expert website design is also required to make a professional looking page.
You should expect a Google Website Optimizer to be able to:
- Have technical aptitude
- Configure the tool
- Design experiments
- Develop different landing pages
- Conduct the testing professionally
- Interpret the results and act on them.
Besides being able to use GWO to conduct the experiments, FoundPages are experts in search engine marketing, conversions and usability, which combined with the information from GWO, will lead to better all-around website performance. FoundPages is also a Google Adwords Professional, which guarantees that you will be getting expert help, from ad text to conversion improvement.
The end-result is best possible return on investment from your website and online advertising efforts. Request more info on how a Google Website Optimizer Authorized Consultant can help you today!
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