Marketing Analytics

Marketing analytics are an essential part of any search engine and online marketing campaign.  It is the best way to measure the effectiveness of a web site, and provides the necessary data to improve and continually improve  a web site.  FoundPages also uses web analytics to improve conversion rates as well. 


With meaningful information, you can track visitor behavior and use that information to makes sales, generate leads and provide marketing ROI info.  Our belief in web analytics extends so much as to have created our own, to use as part of a customer acquisition system called ActiveConversion.

Benefits of Analytics

Some of the information provided by most web analytics providers includes:

  • Recent visitor and page load statistics
  • Referring keywords
  • Recency and frequency information
  • Web site visitor path and visit length
  • Unique and returning web site visitors
  • Web visitor place of origin

More advanced web analytics suites also provide the following capabilities:

  • Provide potential PPC click-fraud identification
  • Analyze marketing ROI for paid search campaigns
  • Help companies determine visitor interests
  • Provide in-depth marketing data.
 
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