There are a number of free resources available online that offer information about online marketing. Check out these links and stay up to date on the latest tools, trends, and changes in the industry.

Northern Electric - A provider of electrical contracting services to Alberta and Western Canada, Northern Electric used search engine optimization and online advertising to maximize their web presence. With FP i-Marketing’s expertise, Northern Electric was able to reach a more diverse client base, improved their web traffic, and significantly increased their conversion rates

Social Media in B2B Marketing - Yves Matson explains how to effectively use social media as a distribution channel. Learn how to use blogging, webcasts, and other social media platforms to create a voice and attract new customers for your business.

earch Engine Optimization and Conversion - Learn strategies to optimize your web site to maximize your visibility and exposure through search engines.

Online Marketing to the Oil & Gas Industry - Tactics for oil and gas companies to increase their revenue with a cohesive online marketing strategy.

Learn how to merge trade show strategies with online marketing tactics to create a successful global marketing strategy.

http://www.searchenginewatch.com/ -Danny Sullivan is a well known SEO and marketing guru. This is a must visit site for the most current information and techniques for search engine optimization.

http://www.Seo411.com - A good place to find tools, utilities and links to other resources. You can use our well known free search engine marketing tools as well.

http://www.clickz.com/ - An excellent source of articles and information relating to online marketing and maximizing online ROI.

http://www.webmasterworld.com/ - Stay up to date on the latest marketing news and events. A bazaar of information, find whitepapers, opinion articles, news updates and more, that relate to you and your business.

For marketers with less of a technical focus, and more of a broader view, we recommend and use these websites for marketing. You'll find this more of interest if you are involved more in marketing management:

http://www.MarketingProfs.com- Marketing know-how from Professionals + Professors. They are especially good at covering B2B uses of online marketing. This site has more of a conceptual approach, with lots of strategy, etc.

http://www.MarketingSherpa.com - Another great site for marketers. You will find this web site a little more tactical and 'closer to the action'. They publish something called Marketing Wisdom for free that has 50 pages of practical advice. Click here for the .pdf.