Unfair Advantage

You can get an 'unfair advantage' over your competitors by employing these same strategies, as over 92% of them will NOT have.

Much of why web sites have low return on investment can be traced to two things. First, there is likely low and non-relevant web site traffic. Secondly, converting visitors into revenue or sales leads has not been addressed well.

Search Engine Marketing

Search engine marketing is an online marketing practice by which an organization utilizes the power of the more than 800 million online searches each day. Utilizing search engine marketing is very effective, as visitors to your web site are pre-qualified and relevant. They are likely searching for what you offer, and search engine marketing will get these prospects to your web site when they are looking.

With over 900 million Internet users, and 40 million active web sites, your web pages are likely doomed to irrelevance, unless your company understands the importance of using search marketing.

Search engine marketing is classified into two major components. One commonly referred to component is search engine optimization or SEO. Search engine marketing can also be just Pay-per-click (PPC), as described below.

Pay-Per-click Search Ads

PPC or Pay-per-click is the other major component of a search engine marketing campaign. This refers to the process of paying for keywords on search engines. On Google for example, PPC ads appear on the right hand side of a search results page, as a sponsored link. This is how Google and other search engines make the majority of their revenue. The cost of the links can range from 10 cents to 15 dollars or more, depending on the keyword phrase. The cost depends on the current bids for the keywords and for that search engine and click fraud needs to be monitored.

Paid Inclusion and Advanced

For companies that are sophisticated in their search engine optimization and marketing, FoundPages offers paid inclusion and other advanced services for them. These services are typically for companies who have already optimized or use paid search. We have a variety of programs that can increase their search engine traffic further, including that from shopping search engines. Advanced paid search includes bid management, keyword ROI tracking and other services.