Keyword Research

Keyword research is one of the most important aspects of successful search engine marketing.  Using a good keyword research tool, you will be able to tell what are the most popular keyword phrases and what the search volumes are.  In addition, a keyword research tool will also suggest other keywords and phrases that may be applicable.  The results may surprise you if you have been not been using such a tool.  Also, with professional keyword research, you can check multiple search engines, and find how many competing pages there are for the keywords.  It is easier to get high rankings for keyword phrases that have less competing pages on any given search engine.

Some search engines will provide a tool to research keyword ranking. As search engines capture the search terms, they are able to generate data about the keywords being used.  Using their tools, or a tool like our keyword research tool  that checks multiple search engines, you can do marketing research that will define your search engine marketing campaign.  As 58% of searches now contain three words or more, they are hard to guess.  And typically the more words, the more relevancy, so it is important to pinpoint these keyword phrases.

You can also get keyword information from your web server logs, or web stats if you are using one. This will show you which keywords were used by a searcher to get to your web site.  This would be like keyword popularity research, showing you which keywords were most popular for your web site.  This is best done after a search engine marketing campaign, so that your keyword popularity was not limited by a poor selection of keywords to begin with.

With the keywords researched, you can now proceed to use them for search engine optimization or pay per click search marketing.