PPC click fraud is generally described as visitors who come to your website via a pay per click ad, and who have clicked for the express purpose of having you charged for the click.  Click fraud experts estimate that 10-20% of PPC clicks are fraudulent.  In some very competitive PPC categories, it can be as high as 50%.  It is not uncommon for devious competitors to even hire professional 'clickers' to click on your PPC ads, so that your budget is used up for the day.  Your competitor's ad will then shown more often while simultaneously costing you money.  Without professional PPC management, you can easily be a victim and not even know it.

To defeat click fraud, it is very important to use an accurate web stats tool so that click streams can be tracked.  You need to know where the click is coming from, who the visitor is and have click stream analysis in place to determine patterns.  It also helps to track this in near-time as well, to be able to provide timely information to a search engine, to obtain refunds and to prevent further abuse.  With this information, you can even intervene yourself, by warning the offender, or by refusing payment from certain IP addresses.

If you are not seeing results from your PPC search campaign, your web site may be a victim of click fraud.  FoundPages' sophisticated web tracking system can prevent this and improve your click thru rates.  Don't allow yourself to be cheated by unscrupulous competitors.  Not only will you save money, but by tracking PPC click streams, you will be able determine which search engines and keywords provide the best return on investment.