Online Marketing Blog by FoundPages

Interview by Brian Carter

I had the pleasure of being interviewed by Brian Carter of Fuel Interactive, for the upcoming SEM Canada conference. I haven't had a chance to listen to it much, but it's a great way to cover alot of ground in SEM and online marketing.

Brian is the Director of Search Marketing for Fuel, based in South Carolina. Brian is an SEOmoz Pro Member and Google AdWords Qualified search marketing trainer, consultant, and speaker. Brian has more than eight years experience in the internet industry and is well known in the search engine marketing industry.

Being that one of our specialties in B2B and using SEO/SEM with longer sales cycles, we decided to cover those topics in detail. Brian was gracious to also ask me about www.ActiveConversion.com, which helps companies capitalize on search and online marketing.

The MP3 is around 45 minutes long, and I think you may find it interesting.

The interview is in his blog article which is here: http://adwordsconsultant.blogspot.com/2008/07/interview-mp3-with-fred-yee-of.html

Here is a condensed list of things we cover:

Search marketing in the B2B space
2.5m businesses that could benefit from SEM
Advantages of online marketing over offline marketing
Why Microsoft would spend so much to buy Yahoo
Branding vs. Niche direct marketing
Case study: Evans Console who sells $250k consoles to NASA and FedEx
Effect of interactive marketing on Yellow Pages
The Calgary business scene, and search marketing scene
Shifting from the part-time in-house to search marketing agency experts
Conversion tracking for lead generation campaigns
A more sophisticated way to track and stay in touch with long buying cycle sales prospects

Lightning round topics! Fred's quick opinions on...

Twitter
Yellow pages
LinkedIn
Local search
Canadians
Americans
Calgary

Labels: activeconversion, b2b search engine marketing, Calgary SEM, fred yee interview, SEM Canada

SEM Conference in Calgary Sep 4-5

A sign that search engine marketing has matured from a novelty and become a standard, if not vitally important part of marketing in Calgary and Alberta, is that the SEM Canada conference is taking place right here in September!

I think it's the first annual, and part of the reason is Laura Callow is helping to organize it. Laura's a transplanted Calgarian and she's bringing her 'big picture' skills she has from working with some of the largest companies in the world.

The website is up and running for this event, and early bird registrations are being accepted. It promises to be an excellent event, with speakers and panels that you would normally expect to see in San Jose, New York and London.

You can bet I'll be there as FoundPages is thrilled to participate in a conference that is geared toward something it has been evangelizing for the past 5 years. It will be great to invite our clients to something that has become important enough to warrant it's own conference in Calgary.

Visit the website and registration info. As things firm up, and the date gets closer, you can expect we'll update you more.

Labels: Calgary SEM, SEM Canada, SEM conference