30% Increase in Online Ad Spend Expected from Local Search and Online Video
Del.icio.us According to a forecast from ZenithOptimedia, marketers should expect to see a 30% increase in online ad spend in local search and video. This will help online advertising go over $33 billion next year. And by 2009 online ad spending will account for almost 10% of total ad spend worldwide.While this is going on, they predict that newspaper ad spend will decline by 29%, with magazines and radio declining as well. Only TV and outdoor advertising will have small increases in the traditional marketing side.
This doesn't go near as far as what Steve Ballmer at Microsoft was quoted recently as saying. He stated that sometime in the next decade, all advertising will be digital. He's predicting that as much as 25% of Microsoft's revenue will come from advertising, and likely with ad-supported Microsoft products.
30% per year is a big number. That means, the spending will double every 2.1 years, which means maybe Microsoft isn't so crazy after all. We use online ads, in addition to helping people use it, and we can honestly say it is by far the lowest cost, most effective medium that our clients use. If you haven't tried it, you'd better, or you might be using a horse and buggy when everyone else is using a new fangled horseless carriage known as the automobile.
Labels: ad-supported, digital advertising, Microsoft, online advertising
<< Home